Global Office Goods Industry
The global office services and supplies market is expected to record yearly growth in excess of 3% through 2015,to reach almost $222 billion,according to MarketLine.Paper-based products represent the leading market segment,generating close to $87 billion in sales in 2010,or 45% of the overall market.The Americas represent a near 56% share of the global office services and supplies market.
The office goods industry is a part ofthe wider consumer goods sectorand refers to the manufacture,distribution and sale of offices product such as stationery,computers and furniture,and also office services such as printing and binding.Key players operating in this fragmented market include OfficeMax,Staples,Lyreco,Corporate Express and Office Depot.
Key Market Segments
Theworld stationery products marketis expected to exceed $155 billion by 2015,according to research from Global Industry Analysts.Factors fuelling market growth include technological innovation and more widespread literacy throughout a rising global population.
Global Industry Analysts predicts theglobal printing machinery and suppliesmarket will exceed $21 billion by 2015.Market growth will be driven by increasing demand for digitalcolor presses,specialty printers and inkjet printers.Other key elements for market expansion include competitive pricing,and evolving media and technology goods.
TheUS photocopier marketis expected to surpass 1.5 million units by 2015,reports Global Industry Analysts.Factors fuelling the market include photocopying digitalization,and falling product prices.The market has changed in large part due to the combination of numerous technologies into one device that can carry out several functions such as scanning,faxing,printing and copying.
Product innovation through research and development allows manufacturers to offermore compact photocopiers and color printers that work at higher speeds.Businesses have increasing use for such devices as they allow them to design and print company brochures and pamphlets,negating the need to outsource parts of internal communications activity.
New technologies such as Wi-Fi and greater market penetration of multi-functional devices,are driving demand for digital photocopiers.The US photocopiers market continues to be lead by monochrome copiers.